America Is Not a Sexually Healthy Nation
Word, Trojan.
Apparently Trojan's latest commercial is too hot for TV - at least if it's CBS or Fox TV.
Yes, because Fox is totally the moral network. I avoid Fox TV shows whenever I possibly can because 99% of them are exploitative pieces of crap. The other 1% are either unappealing to me for other reasons or are House. Yay House. (Which is actually produced by NBC, I believe, considering that it's replayed on USA. What's up with that? But that's for another time...and probably another blog).
So CBS and Fox's big objection to this ad seems to be that it's focusing on preventing pregnancy rather than STI's. Personally, I think they were looking for excuses. The ad doesn't focus on any one reason to use a condom; it's simply saying that using one is the smart thing to do.
Here's my theory on why CBS and Fox really rejected the ad:
The focus is on a woman finding someone appealing for a sexual fling.
Let's face it: most of us don't go to bars to look for our soul mates. You might pick up someone who could become a soul mate, but generally we're looking for a good time in the here and now. And if you're smart and you end up going home with your new friend (or your new friend comes home with you) you'll use a condom. For reasons including BOTH STI and pregnancy prevention.
The main focus in the ad (the commercial, anyway; the print ad is slightly different) is the beautiful women. The guys who aren't sexually responsible are unattractive (literally pigs). The one guy who has bothered to pick up a condom is suddenly beautiful and attractive to the woman.
Clearly she isn't looking for a night of stimulating conversation. She's a woman who knows what she wants: sex. And she knows how she wants it: safe.
That's what's shocking and apparently so dangerous about this ad: it's presenting a woman who knows what she wants when it comes to sex, and she isn't afraid to go out of her way to get it.
So while Trojan is willing to go out there and promote women having a healthy sex life (they also produce the Elexa condoms which I enjoy, though I wish they were easier to find!) network television is telling us once again that we shouldn't be feeling so liberated, using blatantly false reasoning for why they won't accept this commercial (as Feministing points out, neither Fox nor CBS has had a problem featuring Viagra/Cealis/Levitra ads during big sporting events. It's apparently not harmful to the kiddies to hear about four hour erections, but even suggest that women might want to enjoy risk-free sex and alarm bells go off).
Also worth noting: the title for this entry comes from a phrase that's all over the new Trojan site. And it is SO TRUE.
Apparently Trojan's latest commercial is too hot for TV - at least if it's CBS or Fox TV.
Yes, because Fox is totally the moral network. I avoid Fox TV shows whenever I possibly can because 99% of them are exploitative pieces of crap. The other 1% are either unappealing to me for other reasons or are House. Yay House. (Which is actually produced by NBC, I believe, considering that it's replayed on USA. What's up with that? But that's for another time...and probably another blog).
So CBS and Fox's big objection to this ad seems to be that it's focusing on preventing pregnancy rather than STI's. Personally, I think they were looking for excuses. The ad doesn't focus on any one reason to use a condom; it's simply saying that using one is the smart thing to do.
Here's my theory on why CBS and Fox really rejected the ad:
The focus is on a woman finding someone appealing for a sexual fling.
Let's face it: most of us don't go to bars to look for our soul mates. You might pick up someone who could become a soul mate, but generally we're looking for a good time in the here and now. And if you're smart and you end up going home with your new friend (or your new friend comes home with you) you'll use a condom. For reasons including BOTH STI and pregnancy prevention.
The main focus in the ad (the commercial, anyway; the print ad is slightly different) is the beautiful women. The guys who aren't sexually responsible are unattractive (literally pigs). The one guy who has bothered to pick up a condom is suddenly beautiful and attractive to the woman.
Clearly she isn't looking for a night of stimulating conversation. She's a woman who knows what she wants: sex. And she knows how she wants it: safe.
That's what's shocking and apparently so dangerous about this ad: it's presenting a woman who knows what she wants when it comes to sex, and she isn't afraid to go out of her way to get it.
So while Trojan is willing to go out there and promote women having a healthy sex life (they also produce the Elexa condoms which I enjoy, though I wish they were easier to find!) network television is telling us once again that we shouldn't be feeling so liberated, using blatantly false reasoning for why they won't accept this commercial (as Feministing points out, neither Fox nor CBS has had a problem featuring Viagra/Cealis/Levitra ads during big sporting events. It's apparently not harmful to the kiddies to hear about four hour erections, but even suggest that women might want to enjoy risk-free sex and alarm bells go off).
Also worth noting: the title for this entry comes from a phrase that's all over the new Trojan site. And it is SO TRUE.
